Content For Your Real Estate Website

WEBSITE FUNDAMENTALS

When you start at ground zero, you need a plan. Ballen Brands can help establish your website with a beginner bundle of content. Your welcome message, about us page, contact page, and more can be created for you with high-quality, attention to detail, and professional appeal. Although we recommend a Ballen Real Estate Website, you need not have a BREW to take advantage of our content services. Let us help you get started on your journey into content marketing with website fundamentals.

COMMUNITY PAGES

Community pages paint a picture in which potential clients can envision themselves. Details such as climate, public transportation, area schools, parks, shops, recreation, and additional information allow visitors to virtually visit the community in which they’re searching for their new home. This is your opportunity to sell a lifestyle. Give your leads a tour of neighborhoods, community centers, and amenities they don’t want to live without. Community pages can (and should!) be crafted for state, city, master-planned communities, and can drill all the way down to zip codes.

REAL ESTATE SPECIFIC ARTICLES

When someone is investigating options for buying or selling a home, this is your opportunity to provide valuable content pertaining to the experience. For buyers, this may include tips for preparing for a home mortgage, what to expect from a home inspection, an overview of appraisals, an introduction to the closing process. For sellers, this may include how to stage a home, how to price your home to sell, what to expect from an open-house. General information could include a definition for a C.L.U.E. report, how to find the right real estate agent, home warranties, and more. Providing information-rich content builds trust with your readers, creates brand awareness for your business, and establishes you as an expert in your field.

HYPERLOCAL CONTENT

If you were moving to a new location, wouldn’t you want to know the local hot spots? Best places to eat? Things to do with kids? Where to go for a date? These hyperlocal pieces highlight venues within a community to add to its attraction. Holiday posts can also inform locals of things to do, places to go, and the best ways to enjoy festivities in their area. Not only do hyperlocal blog posts provide excellent information for potential clients, but they also help establish your expertise in a particular area. Hyperlocal information may not result in an immediate sale, but they do foster brand awareness, keep your name on the brain, and plant seeds for future returns. Hyperlocal content nurtures relationships. Furthermore, hyperlocal content can help you gain rank in the search engines as a reliable source for providing valuable content visitors return to time and time again.

PRESS RELEASES

Press releases have the power to keep your name, your brand, and your business in the public eye. Press releases should be created with each successful sale you close, for any advances you make in business, and for any philanthropic endeavors in which you partake. Press releases lend authority to your activities within the community/communities in which you serve. In many cases, clients choose to work with agents who support charitable causes within their area, or whom they recognize as being in the news. Press releases are constructed in a professional manner according to AP style guidelines, free of adjectives and written in third person.

MARKET REPORTS

Market reports inform readers of current trends in the real estate market, and help establish you as an expert in your industry and your area(s) of service. Let your readers know if it’s a buyers’ market or a sellers’ market, average housing costs, number of available units, new construction, average sales prices, and other pertinent facts about the real estate conditions. By establishing yourself as a reliable source of accurate, timely information, viewers will learn to trust your offerings.

LISTING PAGES

Of course, every other type of content you create - community pages, hyperlocal pieces, real estate specific articles, press releases, blog posts, and market reports all lead to one thing: listings! Listings pages should be clean, fresh, and current at all times. Showcase your wares in a professional, attractive light. Attract the right buyers so you can close the sale with high-quality listings pages.

91%

of the best business bloggers publish weekly or more often

60%

of marketers create at least one piece of content each day

82%

of marketers who blog see positive ROI from their inbound marketing

38%

of digital marketers say content marketing is one of their most effective tactics

Content drives success. Your content generates:

- Awareness of your brand
- Expertise in your industry
- Expertise in your area(s) of service
- Relationship building
- Attraction of new leads
- Value for your existing clients
- Search Engine Rankings
- Links for Social Network Posts

Which of these fundamentals for success are you willing to sacrifice? Without high-quality, professionally crafted, timely, relevant information, published with regularity and reliability, you lose opportunity.

Dominate Search Engines

Search Engine Optimization is where it’s at. Period. The Ballen Method can pave the path for you to rank organically at the top of the search engines. Learn about keyword strategies, content marketing, user experience, and other factors that all play in to search engine success. Become a master of SEO and watch your business grow as a result of your well-applied efforts.

Establish Authority

Blog posts, real estate specific articles, and community pages establish you, your brand, and your business as an authoritative figure in your industry and in your community. Viewers frequently visiting your website, or finding your content resulting from search queries begin to trust your knowledge. When it’s time to conduct business, people chose to work with brands they can trust

Generate Leads

Of course, it all boils down to lead generation, right? By providing a steady stream of valuable content in a current, professional platform, you have the power to generate endless leads. But as soon as your content creation stops, so does the lead generating machine. Set your website and your business up for success by generating regular content your viewers can use.

Maintain Presence

Nothing is more true in our society than, “Out of sight, out of mind.” People of today have high intelligence and short attention spans. In the fast-paced day-to-day activities, if you don’t do something to make people remember you, they forget you. By publishing regular content via a variety of mediums, you tell the public that the lights are on and somebody is home. An out-dated website or blog signals to viewers that you’re old news.

Foster Relationships

Chances are, when a viewer finds one of your hyperlocal blog posts, or sees a press release, or discovers a community page, they’re not going to ring you up right away. However, when they see your hyperlocal blog posts AND your press release AND your community page, they begin to know you. They recognize you as the “go-to-guy/gal” for all things real estate in your area. When that person is ready to buy or sell, your name is the first to pop into mind. Furthermore, if that person is never ready to buy or sell, they are much more likely to refer you to friends and family members inquiring about referrals or recommendations for real estate agents.

Dig Deeper

The longer you’re in business, the more content you have in your archives, the more respect you earn in your industry, with your clients, and for yourself. Moreover, when someone asks you a question pertaining to your business, you can deliver a short verbal answer, and then back that up with a link to your relative content. When you have a warehouse of information, you can then begin to link each piece in your blog to additional pieces in your archives, keeping viewers on your website longer, providing ample learning opportunities, trust building, authority establishing, search engine ranking, drip email marketing power.

Choose Your Blend

Real Estate Market Report

Research on your current real estate market conditions
Description of benefit for buyers and sellers
An IDX widget featuring properties in your area (available with compatible websites only - IDX must be set up prior to implementation)
Promotion on your previously established third party websites such as ActiveRain, RealtyTimes, etc.
Installation of the report on your website (available with compatible website only)

Community Content Pages

Packages Start at:

5 pages of content
1 IDX widget per page showcasing properties in the community featured
Application and widget only included if you have a compatible website

**CAFFEINATE YOUR CONTENT (PREMIUM)**
Premium content is imbued with creative elements to paint a picture for your readers. Upgrade to premium content when you want to woo your readers as opposed to strictly providing factual information.

Recurring Content

This will consist of a combination of the following based on your needs:

community pages in your area of focus
industry specific blog post for buyers
industry specific blog post for sellers
hyperlocal blog post
market report

Don't Have a Website?

No website? No problem! Ballen Real Estate Websites, also known as B.R.E.W. are crafted to position you with a powerful web platform. Our B.R.E.W. websites are built on the WordPress platform which means it’s not only customizable and easy to grow, but that you own and control your own content. Sure, some agencies provide boxed websites, but if you leave that company, you’re also forced to leave your content and hard work behind. Take control of your web platform by owning a B.R.E.W. we carefully construct for you.

Ballen Brands is a digital marketing company helping business professionals rise above the noise. But we didn’t set out with that as our destination. Our original path, and one that now aligns with our bigger picture, is in real estate.

As a real estate professional, Lori Ballen entered the arena at ground zero. As a newbie in the industry, Lori fell haphazardly into marketing her business online. In fact, she lovingly refers to that portion of her journey as failing forward. Through trial and tribulation, she floundered until she found her way. But once she found her way (or should we say INVENTED?) her way became known as The Ballen Method and is highly sought after by other real estate professionals. The Ballen Method is a digital marketing curriculum outlining and detailing all of the DYI methods Lori applied when growing her real estate business organically. And yes, she still practices those methods to this day.

You see, we did not develop a product and then search for an audience to whom we could sell it. Quite the opposite, we evolved with the needs of our peers to provide a high quality experience. This is why, even when you look, you won’t find a sales team at Ballen Brands. We have trainers, coaches, business developers, creatives, and techies. But no salesman.