Pay Per Click

What is Included?

NETWORKS WE WORK WITH

Facebook, Google, Bing, Twitter, Pinterest, LinkedIn, and Instagram pay-per-click management. Although we highly recommend Google for the highest ROI, we are ready, willing, and able to manage the ads in the places you prefer.

KEYWORD RESEARCH OF OPPORTUNITY

Keywords are a critical ingredient to successful digital marketing, including search engine marketing and pay-per-click advertising. Keywords are what signal search engines to place your content in front of anyone doing a search query. We’ll determine the best keyword(s) for your campaign.

SET UP ADS

With your selected network identified and keywords researched, we’ll set to the task of setting up your ads, including demographic targeting to ensure that your ad is seen by the right audience.

PAY PER CLICK WITH CONTENT (PREMIUM UPGRADE)

We’ll create five content pieces for you monthly and build your PPC campaigns around your content so you can combine SEO and SEM for best results.

46%

of clicks are on the top 3 paid advertising spots

53%

of paid-search clicks are on mobile devices

$1.81

is the average cost per click for real estate

4.4%

is the average conversion rate for real estate

Each network - Facebook, Twitter, LinkedIn, Google Plus, etc. has its own pay per click platform. No two networks operate the same way, or at the same rate. It could take you endless hours to learn the dynamics of each, and to monitor your campaigns - not to mention the time it takes to create content, do keyword research, and create the ads. You could be a slave to your marketing, or you can leverage out tasks that don’t make the best use of your time.

Ballen Brands, your digital marketing company, has experience with all of these networks and platforms. We’ve performed trials, tracked and measured for results, and have refined a system that generates results.

Why do it yourself when you can trust Ballen Brands to run your ppc ad campaigns for you?

Ballen Brands exceeds standard performance for cost per click, click through rates, and conversion.

Dominate Search Engines

Use your PPC advertising to drive more traffic to your website. The more times your website is visited, the higher you’re able to soar in search engine rankings, particularly if your content is relevant to your viewers. We’ll target your PPC ads with demographic targeting to ensure that you reach the right audience.

Get More Leads

The right ads leading to the right pages with the right offers can generate plenty of leads. We design your ads around specific keywords to attract viewers who are specifically searching for what you have to offer.

Grow Your Website

With our PPC + content packages, you can grow your website with five new content pieces per month. That content can help you build organic SEO, and the ads we manage for you with PPC can help drive traffic to that content.

Save Time

Why waste your valuable time trying to learn the ins and outs of all the various ppc platforms, rules, and guidelines when we can do the heavy lifting for you? Save yourself the trouble of performing keyword research, creating content, and gearing your ads to drive traffic to your pages. We’ll do it for you.

Get Started

Our marketing team will help manage your ads and ad spend. Once the one-time setup is complete, our team will test and measure your ads for the best results.

Ballen Brands is a digital marketing company helping business professionals rise above the noise. But we didn’t set out with that as our destination. Our original path, and one that now aligns with our bigger picture, is in real estate.

As a real estate professional, Lori Ballen entered the arena at ground zero. As a newbie in the industry, Lori fell haphazardly into marketing her business online. In fact, she lovingly refers to that portion of her journey as failing forward. Through trial and tribulation, she floundered until she found her way. But once she found her way (or should we say INVENTED?) her way became known as The Ballen Method and is highly sought after by other real estate professionals. The Ballen Method is a digital marketing curriculum outlining and detailing all of the DYI methods Lori applied when growing her real estate business organically. And yes, she still practices those methods to this day.

You see, we did not develop a product and then search for an audience to whom we could sell it. Quite the opposite, we evolved with the needs of our peers to provide a high quality experience. This is why, even when you look, you won’t find a sales team at Ballen Brands. We have trainers, coaches, business developers, creatives, and techies. But no salesman.