What's Included

Featured Listings

What’s the point of having a real estate website if you’re not showcasing listings? We’ll set up a snazzy Placester site for you with a strong focus on your featured listings, as pulled from your MLS. You can’t sell it if you don’t show it, and we’ll help display your featured listings with style. Think of it as staging in a digital sense.

Slideshow

A picture speaks a thousand words. A slideshow with rotating images can speak volumes. We’ll arrange eye-catching images from our resources, or with images you provide, and we’ll incorporate them into an impressive slideshow to attract the attention of your website viewers, prospects, leads, and clients.

Certifications

You’ve worked hard to get where you are, and you’re proud of your certifications. You should be! And so should your website viewers, prospects, leads, and clients. We’ll frame your certifications and place them with honor so all who visit your site are aware of your achievements and qualifications.

Search Form

People know what they want, but they don’t always have the time needed to dig for information. Recognize and harness the short attention spans of the generations of today by installing a search form on your Placester site. Allow your web guests to search for exactly what they need in terms of price, location, features, and other items of interest.

Social Networks

We all know that social media marketing is powerful in lead generation. Show your website visitors, prospects, leads, and clients where they can find you on social networks! Well spruce up your web presence with icons and links directing your traffic to your social networks such as Facebook, Twitter, LInkedIn, Instagram, Pinterest, and others where you can take advantage of the power of conversation.

Site Menu

Website menus can be tricky. The options are endless, and tempting.  It’s easy to get entangled in the snare of “too much information” and clutter. We’ll set up your site menu with clear direction to lead your website visitors to exactly what they need. An organized website can be attractive, as well as useful in reducing bounce rates.

Site Info

Your website should be imbued with your flavor, and more importantly, your contact information. It also needs correct back-end verbiage (metadata) to help search engines and search queries represent your website properly for better rankings. We’ll include your brand name, tagline, logo, contact info, office details, and the metadata.

Domain Pointing

There aren’t many things in website set up that are more off-putting than a difficult URL. Likewise, there are fewer things more technically confusing in website setup. Websites need to be easy to find, easy to list on your marketing materials and business cards, and memorable. We’ll attach your domain to your Placester site for a personal touch and professionalism. Prospects, leads, and clients will be able to find your website easily by typing in your exact domain without unattractive and unnecessary numbers, symbols or characters.

Google Analytics

When you have a website, you’re off to a great start. But there’s more. You need to know what about your website is attracting visitors, converting prospects to leads, or what’s causing unnecessary bounces. With Google Analytics installed in your Placester site, you’ll be able to recognize where viewers are coming from, what they’re looking at, and how you can refine your site based on Google Analytics reports.

About Page

Custom Packages Only

Your Placester site may have your MLS listings, a snazzy slideshow, your contact info, and the flavor of your brand, but your About page is your opportunity to add a personal touch to persuade visitors to choose you over your competition. Relationship building is the platform for sales, so consider your About page a pleasant introduction to prospects. We’ll do the writing for you to represent your personality in the best light.

Community Pages

Custom Packages Only

Community pages are your bread and butter. Community pages draw in viewers who are looking for specific areas. People aren’t just shopping for houses, but for neighborhoods. By providing valuable content about the communities you serve, you’re putting value on the table for web visitors and search engine rankings. But you’re a real estate professional, perhaps not a word-weaver, so we’ll do the research and the writing for you.

Blog Post

Custom Packages Only

Your website’s structure is static, meaning it doesn’t change - except, perhaps, your auto-feed from MLS. Your blog, however, is an opportunity to educate your prospects and convert them to leads. This is your chance to establish yourself as an expert in your industry by providing useful information such as steps to selling, steps to buying, staging, info about home mortgages, the processes for inspections, appraisals, and closings. Regular blog posts build trust, cultivate relationships, and generate leads. We’ll create that content for you and tuck it nicely into your blog.

Choose Your Theme

Choose Your Setup Option

LIGHT

√ Placester Website
√ Theme Setup
√ Global Filters
√ Featured Listings
√ Slideshow Customization
√ Certifications
√ Social Networks
√ Customize Search Form
√ Website Menu
√ Site Info
√ Domain Pointing to Site
√ Google Analytics Tracking

MEDIUM

√ Placester Website
√ Theme Setup
√ Global Filters
√ Featured Listings
√ Slideshow Customization
√ Certifications
√ Social Networks
√ Customize Search Form
√ Website Menu
√ Site Info
√ Domain Pointing to Site
√ Google Analytics Tracking
√ Custom About Us Page
√ 2 Community Pages

BOLD

√ Placester Website
√ Theme Setup
√ Global Filters
√ Featured Listings
√ Slideshow Customization
√ Certifications
√ Social Networks
√ Customize Search Form
√ Website Menu
√ Site Info
√ Domain Pointing to Site
√ Google Analytics Tracking
√ Custom About Us Page
√ 5 Community Pages
√ 1 Real Estate Blog

Ballen Brands is a digital marketing company helping business professionals rise above the noise. But we didn’t set out with that as our destination. Our original path, and one that now aligns with our bigger picture, is in real estate.

As a real estate professional, Lori Ballen entered the arena at ground zero. As a newbie in the industry, Lori fell haphazardly into marketing her business online. In fact, she lovingly refers to that portion of her journey as failing forward. Through trial and tribulation, she floundered until she found her way. But once she found her way (or should we say INVENTED?) her way became known as The Ballen Method and is highly sought after by other real estate professionals. The Ballen Method is a digital marketing curriculum outlining and detailing all of the DYI methods Lori applied when growing her real estate business organically. And yes, she still practices those methods to this day.

You see, we did not develop a product and then search for an audience to whom we could sell it. Quite the opposite, we evolved with the needs of our peers to provide a high quality experience. This is why, even when you look, you won’t find a sales team at Ballen Brands. We have trainers, coaches, business developers, creatives, and techies. But no salesman.