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As Lori teaches, it's about leverage. Sure you might be able to learn all of this on your own but this is a short cut and why reinvent the wheel? Lori has it all mapped out on the Ballen method and if you feel overwhelmed then attend one of the intensive workshops she puts on. I just returned from one last night and feel like all the pieces have come together and I have the confidence to get it done now. I'm always open to learning more. The SEO realm is a moving target that we have to stay on top of and in following Lori's guidance we can do that!