February 2021

What’s Your PPC Strategy

Pay-per-click advertising, or PPC, is a lucrative way to increase your business – if you have a plan. Many people new to PPC determine a random budget and then piece together an ad the best they know-how, but it isn’t strategic and likely isn’t pulling in the desired results.

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Spring Cleaning for Your WordPress Website

Spring is the perfect time to audit your website to make sure it’s fresh, clean, lightweight, that everything is functioning correctly, and that your content is still current and valuable. Here are some tips and tricks for spring cleaning your website.

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Your Audience is Looking for You [Demographic Targeting]

When it comes to spending your advertising dollars, you want to make sure that you’re reaching as many people as possible. But the more strategic method for ensuring a healthy return on investment is to market to a smaller group – the specific group of people who are most likely to become customers or clients.

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