Pay-per-click advertising, or PPC, is a lucrative way to increase your business – if you have a plan. Many people new to PPC determine a random budget and then piece together an ad the best they know-how, but it isn’t strategic and likely isn’t pulling in the desired results.
You already know that content is king. But content means a lot of things, like landing pages, blogs, articles, white papers, eBooks, email drip campaigns, images, videos, and any other multimedia that you put out in hopes of attracting more leads.
For many of us that create blog posts and web pages, it’s easy to forget about past content. This is especially true for those of us that focus on publishing fresh, new content regularly.
Yoast is a website optimization tool. Search Engine Optimization is absolutely imperative for websites in today’s market. Yoast simply helps you apply best SEO practices to your page when publishing.
In this video, we learn how to use a popular keyword tool to find out what our website ranks for. We see what terms we rank for organically with SEO on Google and what pages are returned in the search engine results pages (SERP) for those queries (search terms).
Today, startups often have to think about finding an available .COM domain before they actually decide on a brand name. Here’s how to choose yours.
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