What are BREW (Ballen Real Estate Websites)?

Ballen Real Estate Websites are websites build with the real estate agent's goals in mind. Optimized for lead generation, responsive for user experience, and enhanced for marketing success - these websites make it simple for the average agent to market their business online. With proper implementation and marketing strategies in place, BREW can take your business to new heights and help you dominate your market online.

What are BREW (Ballen Real Estate Websites)?

Ballen Real Estate Websites are websites build with the real estate agent's goals in mind. Optimized for lead generation, responsive for user experience, and enhanced for marketing success - these websites make it simple for the average agent to market their business online. With proper implementation and marketing strategies in place, BREW can take your business to new heights and help you dominate your market online.

Choose your favorite blend to go on the BREW package of your choice! You can view all BREW packages here.

House Blend #1

House Blend #2

House Blend #3

Based on many years of experience in real estate, our websites are custom built for online marketing success - providing a foundation for agents to be able to build and grow their business online. As we build out these themes, free updates will be provided to all BREW owners so that you are always up to date on the latest foundational features to be able to market your website.

 

When you pick your BREW package, you have a selection of one of these 3 wordpress real estate theme layouts. They have the same features, yet the appearance is altered with each theme. Themes can be customized with your own branding and colors so the BREW is fit to you and your brand. 

The Process of Getting Your BREW

Step 1: Choose a Blend

These are themes custom created by our team for optimal conversion on your website. There are 3 blends to choose from and are available with any BREW package you select. View the Blend Options Here.

Step 2: Choose a Package

These packages allow you to decide how much content you want on your website when it goes live. Content provided may include buyer/seller real estate blogs, hyperlocal blogs about things to do in your area, community pages describing a particular area and showcasing properties, and Showcase IDX pages that display properties in specific areas that you serve. View the BREW Packages here.

Step 3: Check Out & Complete Your Setup

When you check-out, you will be taken to a form that will help provide our team with more information regarding your website, including:

- Colors/Branding Preferences

- Areas you serve

- What types of articles you wish to see on your website

- and more.


This process takes about 5-10 minutes to complete and is integral for our team to begin building out your website. If you need some time to think about it before completing the form, please contact us at brew@ballenbrands.com and our team will delay production until you're ready to complete these details.

Step 4: Set Up Utilities & Relax

The process of setting up your BREW takes about 3-4 weeks given that our team has all the necessary information from you to complete the setup process. To help ensure this setup time, be sure to sign up for IDX Broker and Listings 2 Leads as soon as you purchase your BREW (or before if you'd like), as the setup process for those tools can take approximately 7+ days for approval. Get exclusive benefits on setup by using the links here.

Step 5: Your BREW is Live. . . Now What?

Once your BREW is live, it's time to get to work! The BREW is a fantastic foundation for your online marketing strategies, and here's what we have found to work best each month:

- Create 1 Real Estate Market Report

- Create 1 Real Estate Blog Article (2,000+ words is the goal to rank on search engines)

- Create 1 Hyperlocal Blog Post (2,000+ words is the goal to rank on search engines)

- Build Out Your Showcase IDX Pages to Display More Properties on Your Website (as many as you can, but at least 10 a week - these are simple to build)

With this guideline, you will be on the road to ranking on Google to generate more leads online. If you aren't sure how to do this, we teach you everything in the Rank Like a Boss Real Estate Edition + the Advanced Online Ranking Guide. You get the 1 year free access to these online courses with any BREW purchase to help you get started!

Responsive Real Estate Website Templates

In 2017, 72% of people looking for homes for sale used a mobile device for their home search (nar). In today's industry, people just aren't picking up the phone to call about properties - they are searching for them online.

 

This is why our websites include:

 

  • Above the Fold Registration
  • Responsive IDX
  • Property Navigation Menus
  • Simple Site Menus
  • And More!

In 2017, 72% of people looking for homes for sale used a mobile device for their home search (nar). In today's industry, people just aren't picking up the phone to call about properties - they are searching for them online.  

 

This is why our websites include:

 

  • Above the Fold Registration
  • Responsive IDX
  • Property Navigation Menus
  • Simple Site Menus
  • And More!

WordPress Real Estate Websites

Our custom real estate websites are built using the WordPress platform. Doing this allows you to own the website and its content. Through personal experience of building out a website and then changing brokerages, causing us to lose everything we had worked so hard on and having to start over again from ground zero, we have provided a solution to ensure that no agent will have to deal with that heartache with these websites. 

 

Using WordPress also provides you with:

 

  • Blogs
  • Plugins
  • Complete Ownership of Content
  • HTML Options
  • and More!
Our custom real estate websites are built using the WordPress platform. Doing this allows you to own the website and its content. Through personal experience of building out a website and then changing brokerages, causing us to lose everything we had worked so hard on and having to start over again from ground zero, we have provided a solution to ensure that no agent will have to deal with that heartache with these websites.   Using WordPress also provides you with:  
  • Blogs
  • Plugins
  • Complete Ownership of Content
  • HTML Options
  • and More!
I can't even give enough praise for Lori Ballen, and her team, and how I feel they are an extension of my own team. From The Ballen Method, weekly webinars, and so much more, I have learned so much about how to grow my team's business from things I can do myself and have us implement. Additionally, they manage my pay per click campaigns, and we have leads coming in, which helps our pipeline for going into 2017. Jeff is a rock star with helping in a super fast time frame with the 2 websites they have built for me, and getting them up and running. Going into 2017, I am excited because I am setting up systems that I specifically learned from Ballen Brands, and I truly feel these systems will help take my team's business to the new level, and help us work smarter, not hard. You can't go wrong with them on your side, and the amount of information you can learn from them!!!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Reed Wilson, The Wilson Group
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Reed Wilson
If you are considering a Ballen BREW website, ACT NOW! These showcase pages are gorgeous! The ease of use this provides to our customers, clients, and leads is really AMAZING!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Regan Laughlin, RL Real Estate Group
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Regan Laughlin

IDX Real Estate Websites

As IDX Broker Developers, all BREW websites are built standard with IDX Broker. Not only do you save the initial standard IDX Broker setup fee of $99.99, but you also have access to our exclusive customizations made from what we've tested and measured to work in the real estate industry. IDX Broker allows you to beautifully showcase properties on your website, provide an advanced search experience for your visitors, and capture leads through customized registration preferences based on page views, where the visitor clicks, and more.

Features of a Real Estate Website

A great real estate agent website should be about more than looks.

 

You want your visitors to:

  • Find your website
  • Easily navigate their way around to valuable information as well as properties and searches
  • Register for value items through simple registration forms
  • Access information about your business and the area(s) that you service

At the same time, your website should:

  • Be accessible on mobile devices
  • Load quickly
  • Provide a call to action on every page
  • Provide value to your visitors through content, images, videos, etc.

A great real estate agent website should be about more than looks.

 

You want your visitors to:

  • Find your website
  • Easily navigate their way around to valuable information as well as properties and searches
  • Register for value items through simple registration forms
  • Access information about your business and the area(s) that you service

At the same time, your website should:

  • Be accessible on mobile devices
  • Load quickly
  • Provide a call to action on every page
  • Provide value to your visitors through content, images, videos, etc.

80%

of all home buyers are searching online

83%

of all home buyers want to see pictures of the property online

42%

of all buyers' first step is looking online for a home

33%

of first time buyers are first researching online

Your BREW Includes

WordPress Website

All of our real estate websites are set up using the WordPress platform for access to blogging, plugins, and page building, as well as providing you with the stability in knowing the website and content are yours to keep wherever your business journey takes you.

House Blend Theme

The themes used for our BREW websites were built based on many years of real estate experience, as well as testing and measuring what works on a real estate website. Custom features such as our showcase pages are exclusive to BREW's House Blend themes.

Logo Placement & Color Choice

This is your website, so we want to make sure it represents you properly. Send our team your logo and preferred color choices and we will make sure your BREW reflects you. This is important to ensure your branding is consistent with your other marketing channels.

Branding Details

We'll incorporate your name, address, phone number, email address, social channels and other suggested contact information throughout the website so visitors can instantly recognize you as the go-to real estate agent in their area.

IDX Integration

We integrate IDX Broker onto all of our websites. As developers, we have integrated the IDX tool into many elements of the theme. This also allows you to display properties, advanced search options, mortgage calculators, and more on your website.

Tracking Integration

In order to track and measure your website for results, our team will install Clicky Analytics (Or Google Analytics if you have an existing account) onto your website so it's good to track from the moment it's live. 

Introduction Pages

We will create a page on your website that introduces you to potential clients, as well as a contact page, and a main landing page. These pages provide details about you to your website visitors to begin the relationship between you and potential clients.

Buyer/Seller Blogs

These blogs provide information about buying/selling processes for visitors on your website. This allows you to have content right away when you market your website to potential clients once your website goes live.

Hyperlocal Blog

A hyperlocal blog is a blog that discusses local events, activities, things to do, places to go, etc. This may include holiday events, farmers markets, etc. These help show the visitors that you are the local expert for your area.

Community Pages

Community pages are pages on your website that provide information about a specific area, which include a description of the area, along with an IDX Widget displaying properties within that area for visitors to browse.

Showcase Pages

Showcase pages are pages on your website displaying homes for sale in a given area. These include an easy-to-navigate table at the top of the page for visitors to browse similar properties, other price ranges, other areas, and more.

Online Lesson Plan

Some of our real estate website packages come with access to our online training curriculum to help you make the most out of  your BREW. With over 14 lessons and over 20 hours of video, you can dominate your area through these online marketing techniques.

Ballen Real Estate Website Reviews

Everyone has been wonderful to work with on my new BREW and I am beyond excited! I have only had access to my site for 6 days before I got my first lead from Google....yup less than a week and we are going nowhere but up from here! Thanks so much. . . I continue to be a fan of all things Ballen!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Lindwood Parker, Parker Property Group
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Lindwood Parker
If you are considering a Ballen BREW website, ACT NOW! These showcase pages are gorgeous! The ease of use this provides to our customers, clients, and leads is really AMAZING!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Regan Laughlin, RL Real Estate Group
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Regan Laughlin
I can't even give enough praise for Lori Ballen, and her team, and how I feel they are an extension of my own team. From The Ballen Method, weekly webinars, and so much more, I have learned so much about how to grow my team's business from things I can do myself and have us implement. Additionally, they manage my pay per click campaigns, and we have leads coming in, which helps our pipeline for going into 2017. Jeff is a rock star with helping in a super fast time frame with the 2 websites they have built for me, and getting them up and running. Going into 2017, I am excited because I am setting up systems that I specifically learned from Ballen Brands, and I truly feel these systems will help take my team's business to the new level, and help us work smarter, not hard. You can't go wrong with them on your side, and the amount of information you can learn from them!!!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Reed Wilson, The Wilson Group
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Reed Wilson
I love my BREW website. I have looked for a clean, perfect site FOREVER and finally found one we love!
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Jeremy Mellick, Excel Real Estate Experts
⭐️ ⭐️ ⭐️ ⭐️ ⭐️ Jeremy Mellick
Light BREW
$2,497
Setup
  • WordPress Website
  • House Blend Theme
  • Logo Placement
  • Color Choice
  • Branding Details
  • Tracking Integration
  • IDX Broker Integration
  • Introduction Pages
  • 4 Buyer/Seller Blogs
  • 1 Hyperlocal Blog
  • 1 Year Free Access to Rank Like a Boss Real Estate Edition + Advanced Online Ranking Guide
  • 3 Featured Community Pages
  • 30 Showcase IDX Pages
Bold BREW
$3,497
Setup
  • WordPress Website
  • House Blend Theme
  • Logo Placement
  • Color Choice
  • Branding Details
  • Tracking Integration
  • IDX Broker Integration
  • Introduction Pages
  • 4 Buyer/Seller Blogs
  • 1 Hyperlocal Blog
  • 1 Year Free Access to Rank Like a Boss Real Estate Edition + Advanced Online Ranking Guide
  • 7 Featured Community Pages
  • 95 Showcase IDX Pages
Light BREW
$2,497
Setup
  • WordPress Website
  • House Blend Theme
  • Logo Placement
  • Color Choice
  • Branding Details
  • Tracking Integration
  • IDX Broker Integration
  • Introduction Pages
  • 4 Buyer/Seller Blogs
  • 1 Hyperlocal Blog
  • 1 Year Free Access to Rank Like a Boss Real Estate Edition + Advanced Online Ranking Guide
  • 3 Featured Community Pages
  • 30 Showcase IDX Pages
Bold BREW
$3,497
Setup
  • WordPress Website
  • House Blend Theme
  • Logo Placement
  • Color Choice
  • Branding Details
  • Tracking Integration
  • IDX Broker Integration
  • Introduction Pages
  • 4 Buyer/Seller Blogs
  • 1 Hyperlocal Blog
  • 1 Year Free Access to Rank Like a Boss Real Estate Edition + Advanced Online Ranking Guide
  • 7 Featured Community Pages
  • 95 Showcase IDX Pages

To keep BREW affordable for agents, we set out with a goal of having the monthly utilities used with the BREW being about $100/month in addition to your preferred CRM. The tools utilized with your BREW are listed below. We recommend signing up for IDX Broker and Listings-to-Leads as soon as possible, as they require additional approval steps to be set up, so that there is no delay in the production of your website.

IDX Broker ($40/month)

IDX Broker is the tool we utilize to display properties and advanced searches on your website for lead capture. When you click the button below to sign up for IDX Broker, the $100 setup fee will be waived.

Website Hosting ($15/month)

We will provide hosting for your website for only $15/month. Higher hosting plans are available should you decide to upgrade your hosting plan at any time.

Clicky Analytics ($10/month)

We install Clicky Analytics onto our websites so that you can track and measure how your website is performing. This is an essential step to the success of your marketing efforts on your website.

Listings-to-Leads ($30/month)

We install Listings-to-Leads on your website initially for an instant home value estimator for your visitors and seller leads. This tool also provides multiple additional listing marketing solutions.