Frequently Asked Questions [FAQs]

YES, we install a Guternberg-enabled Studio Press theme using the Genesis framework.

YES, IDX is integrated on your website using the IDX Broker service.

 YES, WordPress is the leading content management system available to date.

YES, multiple MLSs can be connected with IDX Broker, with few limitations. The cost for additional MLS is $29.99 per MLS feed after the initial MLS feed is established.

YES, in most cases leads can be routed into third party CRMs where available. Our recommended CRM is Infusionsoft by Keap.

YES, we only use responsive WordPress themes for our websites.

YES. If you choose the Light, Medium or Bold BREW, those packages include researched, written and optimized content added to your website. We also offer monthly content marketing services for ongoing website content creation for an additional fee. See more about our Content Marketing Services.

YES, user accounts can be created in IDX Broker to save searches and favorite properties as well.

 YES, users can save searches and properties.

YES, saved searches and properties result in notifications of updates to those searches and properties.

YES, in addition to MLS #, address and detailed searches.

YES, all of the same search capabilities are on mobile that are on desktop, with the exception of a polygon search.

WordPress itself does not have built-in analytics. We recommend integrating Clicky Analytics, or we can integrate Google Analytics.

There is a way to feed your own listings to Facebook, but not a way to search properties.

Chat can easily be added with a third-party subscription.

YES, the website is yours once it is developed. We do offer top of the line hosting and maintenance services with nightly backups and a Secure Certificate.

YES. While we can’t necessarily remove the ability on the advanced search for more specific searches, we customize the default searches.

We do NOT require any contracts and all services are month-to-month. We must continue to earn your business to keep your business.

YES, through content marketing including blogs and IDX pages for long term SEO, as well as Pay Per Click for short term traffic building.

  • The $49/mo plan includes hosting, nightly backups, an SSL certificate, updated themes and plugins and 30 minutes of our time each month for requested updates.
  • The $99/mo plan includes all of the same as the $49/mo plan, with another 30 minutes of our time each month for requested updates.

As a standard WordPress website, this solution works in many countries. The IDX service can be integrated in parts of Canada where IDX is available.

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Ballen Brands is a family-owned, agent-driven, dynamic digital marketing company specializing in strategies, tools, and resources to guide real estate agents and small to medium businesses to success.

Lori Ballen

Lori Ballen

Founder | Digital Marketing Strategist

As a marketing guru, Lori Ballen, the founder of Ballen Brands, developed products to solve her own needs in business, real estate lead generation, and website productivity. Lori has spent years building successful businesses in a variety of fields. Her true passion is in lead generation, online marketing, product development, team-building, and teaching.

Jeff Helvin

Jeff Helvin

Owner | Chief Operating Officer

Jeff develops Ballen Brands products and services based on customer feedback and Lori’s intensive research on what’s working in the industry today. Connecting with clients, Jeff provides assurance, confidence, and high-quality products & services.

Paul Helvin

Paul Helvin

Owner | Chief Business Officer

Coming from a successful background in the sales and service industry, Paul is determined to help others find the best marketing solutions for their business, as his #1 goal is the success of his clients.