Catherine Chadwick, Project Manager for Ballen Brands, shows you how to create a custom city list to use in your IDX Broker searches on your real estate agent website. This process also works for custom county and zip code search lists.
This post contains some affiliate links for your convenience. Click here to read my full disclosure policy.
IDX Broker Dashboard Lists Menu
From your IDX Broker dashboard go Preferences. You’ll see City/County/Postal Code Lists with a small downward arrow. Click this arrow and select Create.

Choose City, County, or Zip Code
You’ll have the option to choose a city, a county, or a postal code. For this purpose we are going to choose city but the same process works for each type of list.

Search for Cities
To the left, you will see an empty box where you will add the cities that match your criteria, on the right is the space where you will search for the city to see if it exists in the MLS to be added. We did a search for Mobile because this is an Alabama MLS.

Add Cities to Custom List
We are going to click the city in the drop-down list and add it to our custom list on the left. Once all cities are added to custom list, click Finalize & Continue.

Save New City List
Add a title that is easily recognizable in the Save List As section and click the blue Save New List button. Once saved, the Apply to Search Pages and Done buttons will become clickable. Click done to finish the process. Click Apply to Search Pages if you want to add this city search as default to search pages.

Have Questions? Contact Ballen Brands!
Contact us at Ballen Brands if have a question about a BREW (Ballen Real Estate Website), IDX Broker, or Listings to Leads. Give us a call at 702-917-0755 or email us at team@ballenbrands.com.
Recent Posts
Why WordPress Remains the Foundation for Serious Real Estate Websites
Posted: April 3, 2026
WordPress remains the top choice for serious real estate sites by offering ownership, flexibility, scalability, and seamless tool integration aligned with business goals.
How Website Analytics Inform Smarter Real Estate Decisions
Posted: March 26, 2026
Website analytics provide a window into that behavior. Instead of guessing what visitors want or which marketing efforts are working, analytics enable you to observe real patterns over time.
Why the CRM Is the Engine Behind a Real Estate Website
Posted: March 20, 2026
A real estate website earns attention, but a CRM earns trust. The website creates the moment of interest, and the CRM captures the details that make follow-up reliable.
Why WordPress Remains the Foundation for Serious Real Estate Websites
WordPress remains the top choice for serious real estate sites by offering ownership, flexibility, scalability, and seamless tool integration aligned with business goals.
How Website Analytics Inform Smarter Real Estate Decisions
Website analytics provide a window into that behavior. Instead of guessing what visitors want or which marketing efforts are working, analytics enable you to observe real patterns over time.
Why the CRM Is the Engine Behind a Real Estate Website
A real estate website earns attention, but a CRM earns trust. The website creates the moment of interest, and the CRM captures the details that make follow-up reliable.

