Sabrina, Marketing Director for Ballen Brands shows you how to set up the Pretty Links plugin. Pretty Links is the perfect (free) plugin to shorten your URL’s and add create no follow links for your affiliates. It’s super easy to create shortened links and of course, they are pretty!
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Installing the Plug In
Step 1:
Access your Plugins from the Dashboard and select “Add New”. In the search box, type “Pretty Links”. Make sure you activate the plugin after installing it.
In the search box, type “shortcodes ultimate” It will look like this picture below. Make sure you activate the plugin after installing it.
Using Pretty Links
Today we are going to be showing you how to set up a free Pretty Links plugin, which you can then install on WordPress. Once you install it you can actually just click ‘Add Pretty Link’ at the top of the page and it will allow you to easily add a link from your website.
I’ll use the testimonials page for Ballen Brands as an example. All you have to do is copy the URL from the website that you want the user to click over into, and then go back to Pretty Links and click ‘Add Pretty Link’ up in the corner.
Then, simply paste the URL into the section labeled ‘Target URL’. In the ‘Redirection’ section you can go ahead and make this a permanent link.
Then down in the ‘Pretty Link’ section, you can type whatever you want your Pretty Link to say publicly. So, for example, the URL I took says ballenbrands.com/reviews-testimonials on the end and I want it to say something like ballenbrands.com/whyballenbrands or I could go even shorter and do ballenbrans.com/reviews.
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A strong website changes that by acting as the central hub where everything connects. When your tools, content, and data live on a single website, your marketing efforts reinforce each other rather than compete for attention.
How Long-Form Content Supports Search Visibility Over Time
Long-form content supports that long-term presence because it covers a topic thoroughly, organizes information into a clear hierarchy, and anticipates the natural follow-up questions readers have as they learn.
Why Website Structure Plays a Major Role in Long-Term Search Performance
A strong website changes that by acting as the central hub where everything connects. When your tools, content, and data live on a single website, your marketing efforts reinforce each other rather than compete for attention.
Why One Strong Website Beats Disconnected Tools
A strong website changes that by acting as the central hub where everything connects. When your tools, content, and data live on a single website, your marketing efforts reinforce each other rather than compete for attention.
