Tech Tools

How Much is a Squarespace Website?

Squarespace is an ideal starter platform for the person or small business at the beginning phases of developing their web presence. The desirable factors it offers, in part, are simplicity and affordability.

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What’s Your PPC Strategy

Pay-per-click advertising, or PPC, is a lucrative way to increase your business – if you have a plan. Many people new to PPC determine a random budget and then piece together an ad the best they know-how, but it isn’t strategic and likely isn’t pulling in the desired results.

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Your Audience is Looking for You [Demographic Targeting]

When it comes to spending your advertising dollars, you want to make sure that you’re reaching as many people as possible. But the more strategic method for ensuring a healthy return on investment is to market to a smaller group – the specific group of people who are most likely to become customers or clients.

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What Does Your Agent Profile Really Say About You

Writing about yourself is challenging, especially if you’re using cold text to introduce yourself and warm up to potential leads and clients. It’s even more challenging if you’re not naturally inclined to write. Here’s a formula to follow to keep your bio professional and inviting

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DIY PPC Guide for Beginners

Having a website that you’re proud of is essential. When your online presence is brand new, it’s exciting, fresh, crisp, and clean. But over time, websites tend to stagnate, fall out-of-date, and lose steam in the search engines. It’s critical to take the time to show your website some love.

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