Pay-per-click advertising, or PPC, is a lucrative way to increase your business – if you have a plan. Many people new to PPC determine a random budget and then piece together an ad the best they know-how, but it isn’t strategic and likely isn’t pulling in the desired results.
When it comes to spending your advertising dollars, you want to make sure that you’re reaching as many people as possible. But the more strategic method for ensuring a healthy return on investment is to market to a smaller group – the specific group of people who are most likely to become customers or clients.
Writing about yourself is challenging, especially if you’re using cold text to introduce yourself and warm up to potential leads and clients. It’s even more challenging if you’re not naturally inclined to write. Here’s a formula to follow to keep your bio professional and inviting
Having a website that you’re proud of is essential. When your online presence is brand new, it’s exciting, fresh, crisp, and clean. But over time, websites tend to stagnate, fall out-of-date, and lose steam in the search engines. It’s critical to take the time to show your website some love.