Google is adding a few new primary elements to its algorithms. Effective in June 2021, this new algorithm measures a different set of metrics by which it scores your website. Here are seven things you need to know about Google’s Core Vitals.
Read MoreTech Tools
What’s Your PPC Strategy
Pay-per-click advertising, or PPC, is a lucrative way to increase your business – if you have a plan. Many people new to PPC determine a random budget and then piece together an ad the best they know-how, but it isn’t strategic and likely isn’t pulling in the desired results.
Read More
Your Audience is Looking for You [Demographic Targeting]
When it comes to spending your advertising dollars, you want to make sure that you’re reaching as many people as possible. But the more strategic method for ensuring a healthy return on investment is to market to a smaller group – the specific group of people who are most likely to become customers or clients.
Read More
What Does Your Agent Profile Really Say About You
Writing about yourself is challenging, especially if you’re using cold text to introduce yourself and warm up to potential leads and clients. It’s even more challenging if you’re not naturally inclined to write. Here’s a formula to follow to keep your bio professional and inviting
Read More
DIY PPC Guide for Beginners
Having a website that you’re proud of is essential. When your online presence is brand new, it’s exciting, fresh, crisp, and clean. But over time, websites tend to stagnate, fall out-of-date, and lose steam in the search engines. It’s critical to take the time to show your website some love.
Read More
Route Leads from Lead Notifications Automatically into your CRM using Zapier
Jeff Helvin here with BallenBrands and today I wanted to show you a little video on how to connect email lead notifications into your CRM. We like to use Zapier for a lot of our integrations because it’s one of the most popular what’s called middleware type of tools out there that connects from one lead source to another CRM.
Read More