Social Media

9 Demographics to Target Different Social Media Platforms

Social media marketing works if you’re reaching your target audience. In fact, 91 percent of U.S. businesses market on social media platforms, a number that continues to escalate. But you won’t find all people on all networks. Here are the best demographics to target for each social media platform.

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13 Ways to Save Money on Facebook Ads

There’s no disputing that Facebook Ads are one of the most lucrative forms of advertising available today. There are 2.79 billion Facebook users worldwide, and two-thirds of those users visit a local business page weekly. Once you understand the system, you can save money on Facebook Ads and earn a healthy ROI. Here are 13 ways to save money on Facebook Ads.

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