How to View Stats for Your Infusionsoft Broadcast Email

By: Ballen Brands
Posted In: Infusionsoft

Sabrina, lead trainer, Ballen Brands, shows you how to find the stats for your broadcast emails in Infusionsoft. Knowing your broadcast email stats helps you draft better emails that get opened, increasing the success of your email marketing efforts.

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Where to Find Your Email Broadcasts

To find your email broadcasts, you’re going to click on the Infusionsoft icon at the top left of the page.

Remember that email broadcasts are different than your campaigns. These are just single emails that you sent out to a group of people in your database.

From there you can go to the marketing page, click on Email and Broadcasts, and then click on ‘View Email Broadcasts’.

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Search Criteria

So once you’re looking at your email broadcasts, you can easily search through them using different criteria. For example, you can look for emails that you sent and view all of them in one place.

So after selecting your criteria, just hit the search button and now you can see all the mass broadcast emails that you have sent.

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Details and Statistics

Now that you’re viewing your list of broadcast emails, you can see it’s organized by –

Subject name
Who it was sent by
If you used a template
If the email was sent or stopped by the user
How many people you sent it to

If you want to view more details then click the ‘View’ link under the ‘Report’ column and it will show you –

How many people you sent it to
How many clicks there were
How many emails were opened
How many emails were unopened
How many people opted in (if you have an ‘opt-in’ option)
How many emails bounced back – meaning, if the email address was invalid or if their system redirected your email.

You can also see if there were any complaints, which are due to unsubscribes. When going through the unsubscribe process, the user can mark it as spam or junk and that counts as a complaint.Lori Ballen

On the right-hand side of the page you can view percentages, and all the left-hand side you can see all the details of the actual email, including an option to view the original email that you sent.

So that’s how to view the stats for a broadcast email that you’ve sent in Infusionsoft. If you have any questions, you can contact us at team@ballenbrands.com. And if you want to view more videos like this one, head over to YouTube.com/Loriballen and check it out!

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