Pay-per-click advertising, or PPC, is a lucrative way to increase your business – if you have a plan. Many people new to PPC determine a random budget and then piece together an ad the best they know-how, but it isn’t strategic and likely isn’t pulling in the desired results.
Spring is the perfect time to audit your website to make sure it’s fresh, clean, lightweight, that everything is functioning correctly, and that your content is still current and valuable. Here are some tips and tricks for spring cleaning your website.
When it comes to spending your advertising dollars, you want to make sure that you’re reaching as many people as possible. But the more strategic method for ensuring a healthy return on investment is to market to a smaller group – the specific group of people who are most likely to become customers or clients.
The best way to capture new leads online is with landing pages. When done correctly, landing pages can attract a large audience of viewers who are willing to exchange their email addresses, and sometimes additional information, for an offer you provide.
Facebook Ads are undeniably one of the most effective ways to advertise on social media. While it’s true that other social networks offer advertising platforms, Facebook is the big kid on the block with more than two billion monthly active users.
You already know that content is king. But content means a lot of things, like landing pages, blogs, articles, white papers, eBooks, email drip campaigns, images, videos, and any other multimedia that you put out in hopes of attracting more leads.
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