Search engine optimization, or SEO, applies to everything you publish online, including your website’s structure, written content, landing pages, images, PPC ads, social media marketing, videos, and any other form of digital media.
Spring is the perfect time to audit your website to make sure it’s fresh, clean, lightweight, that everything is functioning correctly, and that your content is still current and valuable. Here are some tips and tricks for spring cleaning your website.
Having a website that you’re proud of is essential. When your online presence is brand new, it’s exciting, fresh, crisp, and clean. But over time, websites tend to stagnate, fall out-of-date, and lose steam in the search engines. It’s critical to take the time to show your website some love.
The best way to capture new leads online is with landing pages. When done correctly, landing pages can attract a large audience of viewers who are willing to exchange their email addresses, and sometimes additional information, for an offer you provide.
You already know that content is king. But content means a lot of things, like landing pages, blogs, articles, white papers, eBooks, email drip campaigns, images, videos, and any other multimedia that you put out in hopes of attracting more leads.
What are your website goals? Most entrepreneurs, small businesses, and big corporations understand the need to have a website. When they think of their website, they envision a fancy design with unique branding and lead capture sources.
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