17 Essential Questions About BREW

Understanding how a BREW (Ballen Real Estate Website) can enhance your real estate business is crucial for maximizing your online presence and operational efficiency. This comprehensive guide answers 17 essential questions about BREWs, covering everything from ownership and customization to CRM integration and SEO capabilities. Dive into these key insights to discover how a BREW can transform your website into a powerful marketing asset, driving sustained growth and success in the competitive real estate market.

1. What is an Infused BREW

A BREW is a unique combination of a business website with essential tools and functionalities designed to enhance online presence and streamline operations. The term BREW stands for Ballen Real Estate Website, reflecting its purpose of serving as a comprehensive digital platform for businesses, particularly in the real estate sector. It encompasses features like lead generation, content management, and marketing automation.

An Infused BREW takes this concept a step further by integrating a robust customer relationship management system, specifically Keap, into the website. This integration transforms the website into a powerful tool for managing and optimizing customer interactions.

The primary purpose of an Infused BREW is to manage and analyze customer interactions and data throughout the customer lifecycle. This integration allows businesses to improve customer service, drive sales growth, and enhance customer retention. By combining a robust website platform with Keap, businesses can enjoy several key benefits:

Centralized Data Management: An Infused BREW consolidates all customer information in one place. This includes contact details, communication history, purchase history, and preferences. Centralized data management ensures that businesses have a complete view of each customer, enabling personalized and targeted marketing strategies.

Enhanced Customer Experience: With an Infused BREW, businesses can provide a more personalized and responsive customer experience. Keap allows for automated responses, follow-ups, and customized communication based on customer behavior and preferences. This leads to higher customer satisfaction and loyalty.

Streamlined Marketing and Sales Processes: The integration of a website with Keap facilitates the automation of marketing campaigns and sales processes. Businesses can track customer interactions, segment their audience, and deliver tailored content through various channels. This automation reduces manual workload and increases efficiency.

Improved Analytics and Reporting: An Infused BREW offers advanced analytics and reporting features. Businesses can track key performance indicators (KPIs), monitor campaign success, and gain insights into customer behavior. These analytics help in making data-driven decisions to optimize marketing strategies and improve overall business performance.

Scalability and Flexibility: The combined power of a website and Keap provides scalability and flexibility. As the business grows, the Infused BREW can accommodate increasing data volumes and evolving customer needs. It allows for easy customization and integration with other tools and platforms.

An Infused BREW is a strategic integration of a website with Keap, offering centralized data management, enhanced customer experience, streamlined processes, improved analytics, and scalability. This combination empowers businesses to effectively manage customer relationships, drive growth, and achieve long-term success.

2. Do I Own My BREW?

Owning a BREW means having significant control and ownership over your digital presence. When you invest in a BREW, you gain ownership of crucial aspects of your website and its data, which is a significant advantage compared to many other website services that claim ownership of your content. Here are the key aspects of BREW ownership:

Domain Ownership: You own the domain name associated with your BREW. This gives you full rights to the web address, allowing you to transfer it or use it according to your needs. Owning your domain ensures you maintain control over your online identity.

Content Control: You have complete ownership of all the content published on your website. This includes text, images, videos, and other multimedia elements. Since the website is built on WordPress, you can export your content at any time and transfer it to another platform if needed. This flexibility ensures your content remains yours, regardless of any changes to the hosting or platform services.

Customization and Design: You have the freedom to customize the design and layout of your BREW to align with your brand’s aesthetic. This includes selecting themes, adjusting layouts, and incorporating your brand’s colors and logos. This level of customization ensures your website reflects your brand identity accurately.

Data Ownership: You own the data collected through your website, including customer information, analytics, and other valuable insights. With Keap integrated into your BREW, you can export your contacts and data whenever needed. This ownership allows you to utilize your data for informed decision-making and strategic planning.

Technical Support and Updates: While you own your BREW, the service provider offers technical support and regular updates to ensure your site runs smoothly and securely. Understanding the terms of support and any associated costs is essential, but your ownership remains intact.

Software and Licensing: The platform utilizes proprietary software and third-party applications. While you own the right to use these tools as part of your BREW, you do not own the software itself. However, this setup ensures you have access to the latest technologies without the burden of software maintenance.

Hosting Services: Ownership includes the hosting services that keep your BREW online. While you control the content and domain, the hosting provider manages the servers and infrastructure. It’s important to understand the terms of your hosting agreement, but your ownership of the website content and domain remains unaffected.

Owning a BREW provides you with substantial control over your online business presence. This ownership ensures that your content and data are yours, offering a significant advantage over other website services that retain ownership of your content. This control and flexibility empower you to manage and grow your business effectively.

3. Do I Have Access to Login?

Access to your website’s backend is a crucial factor in managing and maintaining your online presence. With BREWs, you have full access to log in and manage your website independently. Unlike some website platforms that restrict access to the site provider, BREWs empower you to take control of your site’s content and functionality. Here are the key points regarding login access with BREWs:

Full Administrative Access: With a BREW, you receive full administrative access to your website. This means you can log in to the backend of your site and have complete control over its features and functionalities. You can manage users, update settings, and customize the site according to your needs.

Content Management: Having login access allows you to manage all aspects of your website content. You can add new pages, blog posts, images, and videos without relying on a third party. This autonomy enables you to keep your website current and relevant, reflecting any changes or updates in your business.

Customization and Design: You can directly access and modify the design and layout of your website. This includes selecting and installing themes, adjusting layouts, and making real-time changes to enhance the user experience. Your ability to customize ensures your website always aligns with your brand’s aesthetic and goals.

Plugin and Tool Integration: With login access, you can install and manage plugins and tools that enhance your website’s functionality. Whether it’s adding a new form, integrating social media feeds, or optimizing SEO, you have the freedom to choose and implement the features that best support your business.

Having access to log in and manage your BREW is a significant advantage. It provides you with the flexibility and control to keep your website dynamic and responsive to your business needs. This level of access distinguishes BREWs from other platforms that limit user control, making it a preferred choice for businesses seeking autonomy and hands-on management of their online presence.

4. Can I Use SEO?

Search Engine Optimization (SEO) is a vital component of any successful online strategy. With a BREW, you have robust capabilities to implement and manage SEO, ensuring your website ranks well on search engines and attracts organic traffic. Here’s how you can leverage SEO with a BREW:

Built-in SEO Tools: BREWs often come with built-in SEO tools or plugins, especially when built on platforms like WordPress. These tools help you optimize your website’s content, meta tags, headings, and URLs to improve search engine rankings. Popular plugins such as Yoast SEO or All in One SEO Pack provide user-friendly interfaces to manage on-page SEO effectively.

Content Optimization: You can easily optimize your website content for SEO. This includes adding relevant keywords, optimizing images with alt text, and ensuring your content is structured with proper headings (H1, H2, etc.). Regularly updating your content and adding new, keyword-rich blog posts can significantly enhance your SEO performance.

Technical SEO: With full access to your website’s backend, you can manage technical SEO aspects such as improving site speed, ensuring mobile responsiveness, and creating an XML sitemap. These technical factors are crucial for search engine crawlers to index your site efficiently and improve your overall search visibility.

Link Building: You can implement link-building strategies to enhance your website’s authority. This includes internal linking to related pages within your site and acquiring backlinks from reputable external sites. Strong link-building practices can boost your search engine rankings and drive more traffic to your site.

Analytics and Reporting: Utilizing analytics tools, you can monitor your website’s SEO performance. Google Analytics and Google Search Console are essential for tracking metrics such as organic traffic, bounce rates, and keyword rankings. These insights help you make data-driven decisions to refine your SEO strategies.

Local SEO: If your business operates in specific geographic areas, you can optimize for local SEO. This involves setting up and managing your Google My Business profile, adding location-based keywords, and encouraging customer reviews. Local SEO helps attract nearby customers searching for your services.

Schema Markup: You have the ability to add schema markup to your website. This structured data helps search engines understand your content better and can lead to enhanced search results, such as rich snippets. Implementing schema markup can improve your website’s visibility and click-through rates.

With a BREW, you have comprehensive SEO capabilities that allow you to optimize your website for search engines effectively. By leveraging these tools and strategies, you can enhance your online visibility, attract more organic traffic, and ultimately grow your business. The flexibility and control provided by a BREW make it an excellent choice for businesses aiming to implement robust SEO practices.

BREW Real Estate Website & Marketing Platform

Ballen Real Estate Websites were built by agents, for agents real-time in the field… and without any contracts! 

5. Des the CRM Company Keap Collect My Lead Data?

When using Keap as part of your BREW, you retain full ownership and control over your lead data. Keap, as a CRM integrated into your website, facilitates the collection, storage, and management of your customer information, but it does not claim ownership of this data. Here’s how it works:

Keap provides the infrastructure and tools necessary for you to gather and organize lead data efficiently. This includes capturing contact details through forms, tracking customer interactions, and managing communications. The data collected is stored securely within the Keap system, but it remains under your ownership.

You have full access to all the lead data collected through your BREW. This means you can export, analyze, and utilize this information for your marketing and sales efforts. Whether it’s customer contact details, purchase history, or engagement metrics, all the data is accessible to you and can be used to tailor your business strategies.

Keap follows stringent security protocols to protect your data. While they handle the technical aspects of data storage and security, ensuring your information is safe from unauthorized access or breaches, the data itself is still yours. Keap’s role is to provide a reliable and secure environment for managing your customer relationships, not to use or claim ownership of your data.

Moreover, Keap allows you to comply with data protection regulations, such as GDPR and CCPA. This ensures that your data handling practices are transparent and that your customers’ privacy is respected. You can manage data consent, handle data deletion requests, and ensure your practices align with legal requirements.

In essence, while Keap provides the tools and platform for data management, the lead data collected remains entirely under your ownership and control. This allows you to leverage the information effectively while maintaining the highest standards of data privacy and security. Keap’s primary function is to empower you with the tools to manage and optimize your customer interactions, keeping your lead data safe and fully under your command.

6. Can I Customize the Campaigns for My Different Demographics?

Customizing marketing campaigns to target different demographics is a powerful strategy for maximizing engagement and conversion rates. With a BREW integrated with Keap, you have extensive capabilities to tailor your campaigns to specific audience segments. Here’s how you can customize your campaigns for different demographics:

Segmentation: Keap allows you to segment your audience based on various criteria such as age, location, purchasing behavior, and interests. This segmentation enables you to create highly targeted campaigns that resonate with each specific group. By understanding the unique needs and preferences of your demographics, you can deliver more relevant and effective messaging.

Personalized Content: You can craft personalized content for each demographic segment. Whether it’s email marketing, social media posts, or website content, Keap’s tools enable you to customize the messaging, tone, and offers to suit different audience groups. Personalized content increases engagement and builds stronger connections with your customers.

Automated Workflows: Keap provides powerful automation features that allow you to set up customized workflows for different demographics. You can create automated email sequences, follow-up messages, and marketing funnels tailored to the specific behaviors and triggers of each segment. This automation ensures timely and relevant communication, enhancing the customer experience.

Dynamic Content: Implement dynamic content on your website and in your emails to cater to different demographics. This means that the content displayed changes based on the viewer’s profile or behavior. For example, you can show different products or offers to visitors based on their past interactions or demographic information.

A/B Testing: Keap supports A/B testing, enabling you to experiment with different campaign elements to see what resonates best with each demographic. You can test various subject lines, images, calls to action, and more, refining your campaigns to achieve optimal results.

Analytics and Insights: Use Keap’s analytics and reporting features to monitor the performance of your customized campaigns. By analyzing metrics such as open rates, click-through rates, and conversion rates for each demographic, you can gain insights into what works best for each group. This data-driven approach allows you to continuously improve your strategies.

Multichannel Marketing: Keap supports multichannel marketing, allowing you to reach different demographics through their preferred channels. Whether it’s email, SMS, social media, or direct mail, you can tailor your campaigns to engage your audience where they are most active.

Customizing your campaigns for different demographics with a BREW and Keap not only enhances the effectiveness of your marketing efforts but also fosters a deeper connection with your audience. By leveraging segmentation, personalized content, automated workflows, dynamic content, A/B testing, analytics, and multichannel marketing, you can create targeted and impactful campaigns that drive results and grow your business.

7. Does My Website Come with Any Content?

When you purchase a BREW (Business Real Estate Website), your website comes with a variety of pre-loaded content to help you hit the ground running. This content is specifically tailored for real estate professionals, ensuring your site is engaging and informative from the start.

Your BREW website includes:

Buyer and Seller Blogs: Dedicated blogs for buyers and sellers offer targeted content to help educate your audience, addressing common questions and concerns they might have.

Featured Community Pages: These pages highlight key neighborhoods or areas you serve, complete with descriptions, images, and other relevant details to attract potential buyers and sellers.

Hyperlocal Blog Posts: Your website will also feature hyperlocal blog posts, which focus on specific neighborhoods or communities within your service area. These posts are designed to attract local traffic and establish your authority in the area.

Showcase IDX Pages: The website includes multiple showcase IDX pages that display property listings and advanced search functionalities. These pages are optimized to capture leads and provide detailed property information.

Home Valuation Form: An instant home valuation tool is included to help capture seller leads. Visitors can use this tool to get an estimate of their home’s value, prompting them to contact you for more information.

By including this variety of content, a BREW website ensures you have a solid foundation to build upon, helping you attract and convert leads effectively right from the start. This ready-made content saves you time and enhances your website’s performance in reaching and engaging your target audience.

Real Estate Website Content Services

Ballen Brands uses tested and proven methods in our blogs that have been proven to increase search engine ranking thus providing a higher opportunity for getting more leads on your website.

8. Can I Add My Own Content?

Yes, you can add your own content to your BREW website. One of the key features of a BREW is the ability to easily manage and update your site’s content, ensuring it remains current and relevant to your audience. Here’s how you can add your own content:

User-Friendly Interface: The BREW platform, built on WordPress, provides an intuitive interface that makes it simple to add, edit, and delete content. Whether you’re updating blog posts, community pages, or property listings, you can do so with ease.

Blogging Capabilities: You can regularly publish blog posts to share insights, updates, and valuable information with your audience. This helps keep your site fresh and engaging, attracting more visitors.

Custom Pages: Create custom pages to showcase specific aspects of your business or highlight unique properties. You have the flexibility to design these pages according to your needs.

Multimedia Integration: Incorporate images, videos, and other multimedia elements to enhance your content. This visual content can help capture the attention of visitors and provide a richer user experience.

SEO Optimization: While adding new content, you can use SEO tools like Yoast SEO to optimize your posts and pages for search engines. This ensures your content is easily discoverable by potential clients.

Lead Capture Forms: Customize and add lead capture forms to various pages to gather contact information from visitors. These forms can be tailored to fit different campaigns and marketing strategies.

With a BREW, you have the full flexibility to add and manage your own content, allowing you to keep your website dynamic and aligned with your business goals. This capability ensures that your site remains a valuable tool in attracting and engaging your target audience.

9. Does the CRM Capture Emails and Integrate with My Outlook?

Keap CRM is designed to efficiently capture emails and integrate seamlessly with various email platforms, including Outlook. This integration enhances your ability to manage client communications and ensures that all interactions are recorded and accessible within the CRM.

Email Capture

Keap automatically captures emails from your clients and prospects, storing them in the contact management system. This feature ensures that all communication histories are documented, providing a comprehensive view of client interactions.

Outlook Integration

Keap’s integration with Outlook allows you to sync your emails, calendars, and contacts directly with the CRM. This synchronization ensures that all your communications are consolidated in one place, making it easier to manage follow-ups, schedule appointments, and maintain an organized workflow.

Automated Workflows

With Keap, you can set up automated workflows that trigger based on email interactions. For example, when a potential client emails you, Keap can automatically send a follow-up message, schedule a task, or update the contact’s status within the CRM.

Centralized Communication

By integrating with Outlook, Keap centralizes your communication efforts, ensuring that you don’t miss any important emails and that all client interactions are consistently tracked and managed. This integration helps maintain a professional and responsive communication strategy.

Enhanced Productivity

The seamless integration between Keap and Outlook enhances productivity by reducing the need to switch between platforms. You can manage your email correspondence, appointments, and client data all within Keap, streamlining your daily operations.

Keap CRM not only captures emails effectively but also integrates smoothly with Outlook, providing a cohesive and efficient system for managing your client communications and business activities.

10. Does the CRM Communicate with Clients and Leads Through My Platform?

Yes, the CRM integrated with your BREW, specifically Keap, facilitates seamless communication with clients and leads through your platform. Here’s how it works:

Integrated Messaging: Keap allows you to send and receive emails directly from the CRM, ensuring all client communications are centralized. This integration helps streamline your interactions, making it easier to manage conversations and follow-ups.

Automated Responses: You can set up automated email sequences to respond to leads and clients based on their actions. This ensures timely communication, enhancing customer engagement and satisfaction.

Personalized Outreach: Keap enables personalized messaging, allowing you to tailor communications to individual clients or specific segments. This helps build stronger relationships by addressing the unique needs and interests of each lead.

ISA and Personal Assistant Integration: If you have an Inside Sales Agent (ISA) or a personal assistant, Keap’s CRM can integrate their activities. This means they can access client information, send messages, and track interactions directly through the CRM, ensuring a coordinated approach to customer management.

Follow-Up Reminders: The CRM can set reminders and tasks for follow-ups, ensuring no lead or client is overlooked. This feature is particularly useful for maintaining consistent communication and nurturing relationships over time.

By integrating communication through your platform, Keap’s CRM enhances your ability to manage and engage with clients and leads effectively. This integration ensures that all interactions are tracked, personalized, and coordinated, leading to improved customer relationships and business growth.

Keap CRM – Sales and Marketing Automation

Keap Certified Partner

11. Can I Add Pixels and Widgets?

Yes, you can add pixels and widgets to your BREW website. This capability enhances your website’s functionality and allows you to track and engage with visitors more effectively.

Adding Pixels: You can integrate tracking pixels, such as those from Facebook or Google, to monitor visitor behavior and gather data for advertising campaigns. These pixels help you track conversions, retarget visitors, and optimize your marketing efforts.

Widgets Integration: You can add various widgets to your website to enhance user experience and functionality. This includes social media feeds, contact forms, live chat, and more. These widgets can be easily embedded into your site, providing additional interactive elements for your visitors.

Customization: The platform’s flexibility allows you to customize these integrations to fit your specific needs. Whether you want to add analytics tools, lead capture forms, or interactive elements, you have the ability to enhance your website’s capabilities.

By adding pixels and widgets, you can optimize your BREW website for better tracking, engagement, and functionality, helping you achieve your business goals more effectively.

12. Can I Send Out Newsletters from My CRM?

Yes, you can send out newsletters from your CRM when using Keap integrated with your BREW website. Keap provides comprehensive email marketing capabilities, allowing you to create, customize, and send newsletters directly from the CRM. Here’s how it works:

Newsletter Creation: Keap offers user-friendly tools to design professional newsletters. You can use pre-built templates or create your own designs, ensuring your newsletters align with your brand’s aesthetic.

Segmentation: You can segment your email list to target specific groups of subscribers. This ensures that your newsletters are relevant to the interests and needs of different audience segments.

Automation: Keap allows you to automate the sending of newsletters, ensuring timely delivery. You can schedule newsletters to be sent at optimal times, increasing the chances of engagement.

Personalization: The CRM enables you to personalize your newsletters with dynamic content based on subscriber data. This includes personalized greetings, tailored content, and customized offers, which enhance reader engagement.

Analytics: After sending, Keap provides detailed analytics on newsletter performance. You can track open rates, click-through rates, and other key metrics to measure the effectiveness of your campaigns and make data-driven improvements.

By leveraging Keap’s CRM capabilities, you can efficiently manage and send out newsletters, keeping your audience informed and engaged with your business. This functionality helps build stronger relationships with your subscribers and drives continuous engagement.

13. Can I Set the Registration Settings in My IDX Tool?

Yes, you can set the registration settings in your IDX tool when using a BREW website. The IDX tool integrated into your BREW allows you to customize how and when visitors are prompted to register on your site. Here are some key customization options:

Custom Registration Prompts: You can configure when visitors are asked to register, such as after viewing a certain number of properties or accessing specific features.

Registration Fields: Customize the information you collect during registration to fit your needs, including contact details and other relevant data.

Lead Capture: Adjust settings to maximize lead capture while maintaining a user-friendly experience.

These customizable registration settings help you balance user experience with effective lead generation.

IDX Broker Services

Get one of the best IDX tools on the market with custom lead registration settings, dynamic SEO configuration, saved property searches and more! 

14. How Does Listings to Leads Generate an Instant Home Value for My Website Visitors?

Listings to Leads generates an instant home value for your website visitors by utilizing a combination of real estate data and algorithms. Here’s how it works:

Data Integration: The tool pulls data from multiple real estate databases, including recent sales, property details, and market trends.

User Input: Visitors input their property address and other relevant details.

Algorithm Calculation: The system uses advanced algorithms to analyze the data and provide an estimated home value based on comparable properties in the area.

Instant Report: The tool instantly generates a home value report, which is then displayed to the visitor or sent via email.

This process allows visitors to quickly and easily obtain an estimated value for their home, enhancing user engagement and lead generation on your website.

15. How Many Web Pages Do I Get with My BREW?

The number of web pages included in your BREW (Business Real Estate Website) depends on the package you choose. Here’s a breakdown of what each package offers:

BREW Real Estate Website & Marketing Platform

Ballen Real Estate Websites were built by agents, for agents real-time in the field… and without any contracts! 

16. How Many Users and Leads Do I Get with My Infused BREW?

With an Infused BREW, you receive:

Users: You can have up to 3 users. This allows multiple team members to access and manage the CRM functionalities.

Contacts: The package includes 5,000 contacts. These are not leads, but seats available for storing detailed information on your clients and prospects.

This setup ensures that you have adequate capacity to manage your client relationships and streamline your business operations efficiently.

17. Why Is My Infused BREW a Marketing Asset, Not Just a Marketing Expense?

An Infused BREW is a marketing asset because it offers lasting value that enhances your business operations and growth, rather than being a one-time cost. Here’s why:

Lead Generation: The integrated CRM and IDX tools help capture and nurture leads effectively, turning prospects into clients.

SEO Benefits: The built-in SEO features improve your website’s visibility, attracting organic traffic and generating ongoing leads without additional advertising costs.

Customizable Content: You have full control over your website content, allowing you to continually update and optimize it to meet market demands and trends.

Data Ownership: You own the data collected through your website, providing valuable insights for long-term strategic planning and personalized marketing efforts.

These elements combine to create a robust marketing platform that continually contributes to your business growth, making your Infused BREW a valuable asset rather than a mere expense.

Your Infused BREW: A Strategic Marketing Asset

An Infused BREW is more than just a marketing expense—it’s a powerful asset that drives sustained growth and operational efficiency for your business. By integrating lead generation, SEO optimization, customizable content, and full data ownership, it transforms your online presence into a robust platform for attracting and converting clients.

Ready to elevate your marketing strategy? Reach out to the experts at Ballen Brands today to get started with your own Infused BREW. Contact the brothers at Ballen Brands and take the first step toward transforming your business.