There’s no disputing that Facebook Ads are one of the most lucrative forms of advertising available today. There are 2.79 billion Facebook users worldwide, and two-thirds of those users visit a local business page weekly. Once you understand the system, you can save money on Facebook Ads and earn a healthy ROI. Here are 13 ways to save money on Facebook Ads.
Organic website traffic is traffic to your website that you didn’t have to directly pay for with pay-per-click (PPC) or social media marketing (SMM). Organic traffic is a slow build that requires a lot of time and patience and a whole lot of stellar content.
Landing pages are a significant part of digital marketing for your business. A landing page is a strategically crafted lead capture tool to help you get more leads online. Here’s how to design a landing page that converts.
Search engine optimization, or SEO, applies to everything you publish online, including your website’s structure, written content, landing pages, images, PPC ads, social media marketing, videos, and any other form of digital media.
Pay-per-click advertising, or PPC, is a lucrative way to increase your business – if you have a plan. Many people new to PPC determine a random budget and then piece together an ad the best they know-how, but it isn’t strategic and likely isn’t pulling in the desired results.
Spring is the perfect time to audit your website to make sure it’s fresh, clean, lightweight, that everything is functioning correctly, and that your content is still current and valuable. Here are some tips and tricks for spring cleaning your website.
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