Launching your website is a big accomplishment! You’ve put in a lot of hard work, and you should be proud of what you’ve built. Now it’s time to let the world know about it. Here are 20 smart ways to make your website launch announcement.
Time Your Launch Strategically
Think carefully about the timing of your launch and approach it strategically. If you launch too early, you risk putting out a subpar product. If you launch too late, you risk losing buzz and momentum.
Find the right balance by planning your launch well in advance and using that time to create excitement and anticipation.
Know Your Website Goals
Before you start driving traffic to your new website, it’s important that you’re clear on the website’s goals. What are you trying to achieve?
Are you looking to increase brand awareness, generate leads, or make sales? Once you know your goals, you can create a launch plan that’s focused on achieving them.
For example, if your goal is to increase brand awareness, your launch plan might focus on getting as much media coverage and social media buzz as possible. If your goal is to generate leads, you might focus on creating a landing page that converts.
One: Blast it on Social Media
There are a lot of different ways to use social media to announce your website launch. You can use free methods like posting about it on your personal Facebook profile, your Facebook business page, tweeting about it on Twitter, or sharing it to Instagram or TikTok. You can also pay for advertising, which will help you reach a larger audience. Paid methods like Facebook ads allow you to specifically target people who are interested in your product or service.
Whichever method you choose, make sure you create a catchy headline and post some great visuals to capture people’s attention. You want your launch announcement to stand out so people will click on it and visit your website.
Two: Pay-Per-Click Advertising on Search Engines
Another great way to announce your website launch is by using pay-per-click (PPC) advertising. With PPC, you place ads on search engines like Google, Yahoo, and Bing. When someone searches for a keyword or keyword phrase related to your product or service, they may see your ad and click on it.
PPC advertising is a great way to get immediate traffic to your website. You can set a budget that fits your needs, and you only pay when someone clicks on your ad. This ensures that you’re not wasting money on ads that no one sees.
Three: Email Your Subscribers
If you have a list of email subscribers, you should send them an email announcing your website launch. This is a great way to reach people who are already interested in what you have to offer.
Make sure your email is brief, punchy, well-crafted, and includes a link to your website.
Encourage readers to forward your email to their friends, family, and associates who might be interested in your products or services.
Four: Write a Press Release
If you want to reach journalists and bloggers who might write about your website, you should send them a press release. This is a formal document that tells the story of your website launch and why it’s newsworthy.
You can either hire a professional to write your press release or do it yourself. If you go the DIY route, make sure you follow the proper format and include all the key information journalists need, including your contact information.
Five: Create a Video on YouTube
A video is a great way to announce your website launch because it allows you to show off your personality and really tell your story. You can post the video on YouTube and share it on social media and your email list.
Six: Write a Guest Blog Post
Guest blogging is when you write an article for another person’s website. This is a great way to reach a new audience and get people interested in your website.
When you write your guest blog post, make sure it’s high quality and informative. Include a link to your website in the author bio so people can click through to learn more.
Seven: Submit to Industry Directories
If you have a website for a business, there are likely directories where you can list your company information. This is a great way to reach people who are specifically looking for businesses in your industry.
Some industry directories are free, while others charge a fee. Do some research to find the right directory for your business.
Eight: Send Out a Mailer
If you want to announce your website launch in a more traditional way, you can send out a mailer. This is a physical mailing that includes information about your website and how to visit it.
Make sure your mailer looks professional and catches people’s attention. Include a call to action, so people know what you want them to do.
Nine: Run a Contest
Another great way to get people interested in your website launch is by running a contest. You can offer prizes like gift cards or products from your website.
To enter the contest, people will need to visit your website and provide their contact information. This is a great way to collect leads and increase traffic to your site.
Ten: Add a Banner to Your Email Signature
If you send a lot of emails, you can add a banner to your signature that announces your website launch. This is a great way to reach people who might not see your other marketing efforts.
Make sure the banner is eye-catching and includes a link to your website. Keep it simple, so it doesn’t clutter up your email signature.
Eleven: Give Away Samples or Discounts
If you have a product-based website, you can give away samples or offer discounts to people who visit your site. This is a great way to get people interested in what you have to offer.
Make sure the samples are high quality and representative of what you sell. Also, make sure the discounts are significant enough that people will be tempted to take advantage of them.
Twelve: Throw a Launch Party
If you want to make a big splash, you can throw a launch party for your website. This is a great way to get people excited about your site and generate buzz.
Invite friends, family, and potential customers to the party. Make sure you have plenty of food and drinks, and don’t forget to give out plenty of business cards with your web address.
Thirteen: Run a Radio or T.V. Commercial
Fourteen: Place an Ad in the Paper
If you want to reach a traditional audience, you can place an ad in the paper. Catch readers’ attention with a large headline and include a photo or graphic.
Make sure your ad is placed in the right section of the paper and that it’s easy to read. Include a call to action, so people know what you want them to do.
Fifteen: Sponsor an Event
If you sponsor an event, you can include information about your website on any marketing materials. This is a great way to reach people who might be interested in what you have to offer.
Make sure you choose an event that’s relevant to your target audience. Also, make sure the sponsorship benefits are significant enough that it’s worth your investment.
Sixteen: Give Presentations
Seventeen: Traditional Marketing Materials
Eighteen: Hire a Publicist
If you want to generate a lot of buzz, you can hire a publicist to help with your website launch. This is a great way to reach a wide audience and get people interested in what you have to offer.
A publicist can help you with things like media relations, writing press releases, and getting media coverage.
Nineteen: Get Bloggers to Write About You
Twenty: Tell the People You Meet
Whether you’re at the supermarket getting groceries, the auto shop getting an oil change, or out to eat with friends, always take the opportunity to tell people about your website.
You never know who you’ll meet or what connections you’ll make. So, don’t be afraid to share your excitement about your website launch with everyone you meet.
How to Keep People on Your Website and Get Return Visits
Launch day is just the beginning. To make your website a success, you need to keep people coming back. Here are a few tips for keeping visitors on your website and encouraging return visits:
Fast load speed: Make sure your website loads quickly, so people don’t get impatient and leave.
Interesting content: Keep your content fresh and interesting so people will keep coming back.
Engaging design: Make sure your website is visually appealing so people will enjoy browsing it.
Easy to use: Make sure your website is easy to navigate so people can find what they’re looking for.
SEO: Optimize your website for search engines, so it appears near the top of the results pages.
Social media integration: Make sure your website links to your social media profiles so people can follow you on their favorite platforms.
Track and Measure Your Website's Traffic
It’s essential that you track and measure your website’s traffic and the actions people take once they reach your website. This will help you determine what’s working and what’s not.
There are a lot of different analytics tools you can use, but Google Analytics is a good option to start with. It’s free and relatively easy to set up.
Once you’ve installed Google Analytics on your new website, make sure you track the following metrics:
Website traffic: This includes things like the number of visitors, the bounce rate, the average time spent on your site, and the pages that viewers visit.
Conversions: This is when someone takes a desired action on your website, such as signing up for a newsletter or making a purchase.
Goal completions: This is when someone completes one of your defined goals, such as filling out a form or subscribing to a service.
Tracking and measuring your website’s traffic will help you determine what’s working and what’s not. This information is essential for making informed decisions about how to improve your website. As you learn the behaviors of the viewers engaging with your website, you’ll be able to modify and improve as you go.
Conclusion
As you prepare to launch your website, it’s important to think about how you’ll announce it. There are a number of different channels you can use, from traditional to digital marketing.
When you’re ready to launch your website, make sure you announce it loudly and proudly. Use a mix of online and offline channels to reach your target audience. And make sure you track and measure your website’s traffic to determine its success.