Landing pages are a significant part of digital marketing for your business. A landing page is a strategically crafted lead capture tool to help you get more leads online. Here’s how to design a landing page that converts.
Search engine optimization, or SEO, applies to everything you publish online, including your website’s structure, written content, landing pages, images, PPC ads, social media marketing, videos, and any other form of digital media.
Pay-per-click advertising, or PPC, is a lucrative way to increase your business – if you have a plan. Many people new to PPC determine a random budget and then piece together an ad the best they know-how, but it isn’t strategic and likely isn’t pulling in the desired results.
You already know that content is king. But content means a lot of things, like landing pages, blogs, articles, white papers, eBooks, email drip campaigns, images, videos, and any other multimedia that you put out in hopes of attracting more leads.
For many of us that create blog posts and web pages, it’s easy to forget about past content. This is especially true for those of us that focus on publishing fresh, new content regularly.
Yoast is a website optimization tool. Search Engine Optimization is absolutely imperative for websites in today’s market. Yoast simply helps you apply best SEO practices to your page when publishing.